Color isn’t just something we see, it is something we feel. Color is not just a visual experience. Certain colors have been associated with increased blood pressure, increased metabolism, and eyestrain. Color has been known to have a powerful impact on a person’s behavior and decision-making.
The human eye can detect 7 million colors. The human eye translates waves of light into color. Humans are trichromats, meaning we perceive three primary colors: red, green, and blue (RGB).
Color may influence a person’s mental or physical state. Red, for example, may generate a more immediate angry response. This is where the saying “seeing red” when someone is angry comes from. While blue creates calm such as the imagery of floating on a cloud across a clear blue sky.
Bright yellow is the most irritating color in the spectrum. Why? More light is reflected by bright colors resulting in excessive stimulation of the eyes. Although lighter less intense yellows can be comforting and cheerful.
Green is the easiest color for humans to see, it can even evoke powerful emotions. Feelings of abundance, feeling rested and secure.
Colors evoke a mixture of feelings. It varies from person to person or culture to culture. The 2004 Epps and Kaya Study concluded that “a color-related emotion is highly dependent on personal preference and one’s experience with a particular color.